CASE STUDY

RARE Environmental

The Challenge

RARE Environmental, a leading environmental management and compliance company in Australia, faced the challenge of lacking a clear business strategy. They were stuck in short-term projects without a defined direction.

The Solution

Tomorrow Strategy Co. addressed the challenge through a structured approach:

Step 1. Market Research and Insight Gathering

We began with comprehensive market research, including scanning sessions and customer interviews, to understand RARE Environmental's market position and stakeholder perceptions. This revealed critical insights about the company's strengths and weaknesses.

Step 2. Collaborative Workshops and Strategy Development

Collaboration was pivotal. Four strategy workshops were conducted with the RARE Environmental team, coaching the CEO and staff in utilising essential strategy tools. This inclusive approach ensured everyone had a say in shaping the company's future direction.

Step 3. Insight Development and Opportunity Mapping

Based on gathered insights, Tomorrow Strategy Co. identified growth opportunities in environmental management and compliance, exploring related industries. This deep dive pinpointed areas for innovation that would drive RARE Environmental's strategic objectives.

Step 4. Ambition Definition and Strategy Delivery

Through an iterative and consultative process with the RARE Environmental team, Tomorrow Strategy Co. helped define and deliver the CEO's ambitious vision. This resulted in a detailed roadmap with a focus on Core, Growth, and Explore areas.

Results

The collaboration between RARE Environmental and Tomorrow Strategy Co. led to remarkable outcomes:

A Detailed Roadmap: RARE Environmental has a clear and comprehensive roadmap, guiding their strategic steps to achieve ambitious business goals.

Focus on Key Areas: The new strategy emphasised Core, Growth, and Explore areas, ensuring resources were allocated effectively and enhancing efficiency.

Inspiration and Sustainability: The strategy provided direction and inspired the team, injecting new energy into the organisation. It positioned RARE Environmental for growth in the renewable energy sector, aligning with its environmental mission.

Continued Collaboration: Tomorrow Strategy Co. extended its partnership with RARE Environmental, supporting the activation of the strategy and the launch of a new venture - EnviroTasker. This dynamic marketplace connects developers, project owners, and independent environmental experts.

Tomorrow Strategy Co. specialises in uncovering your company's potential. If your business needs support in defining its future and achieving sustainable growth, start your journey with Tomorrow Strategy Co.